A Commitment to Citizens
Since the start of our activities in 2005, our objective has been to promote and position the Canary Islands as a destination across the various European markets. Over the years, we have adapted and evolved, achieving significant milestones for the brand in the field of tourism marketing.
In 2021, we set out to make a major qualitative leap and took on the commitment to drive the transformation of the Canary Islands’ tourism model through a shared strategy with the entire sector across the Islands.
Our Purpose
The Destination We Aspire to Be
We drive the transformation of the tourism model across the archipelago to strengthen its ability to generate long-term value and wellbeing for citizens, foster a stronger commitment to climate neutrality, and contribute to enhanced resilience and competitiveness.
Our Team
Meet our team
José Juan Lorenzo Rodríguez
Managing Director
General management
Catalina Suárez Romero
Director of Legal Services, Public Procurement, Human Resources and General Services
Legal Services, Public Procurement, Human Resources and General Services
Elena González Vázquez de Parga
Director of Sun & Beach Product Promotion and Trade Relations
Sun & Beach Product Promotion and Trade Relations
María Guardiet de Vera
Director of Tourism Intelligence and Air Connectivity Planning
Tourism Intelligence and Air Connectivity Planning
Mónica Palacios Parada
Director of Product Promotion, Corporate Communications and Crisis Management
Product Promotion, Corporate Communications and Crisis Management
Alicia García-Tuñón Rodríguez
Director of Digital Transformation and Technology Programmes
Digital Transformation and Technology Programmes
Sara Sánchez-Romo Acosta
Director of Commercialisation Programmes
Commercialisation Programmes
Juan Hiemenz de la Torre
Head of Trade Fairs
Sun & Beach Product Promotion and Trade Relations
Marlene Pérez Alfonso
Director of Financial Planning and Control
Financial Planning and Control
Javier Prieto González
Head of Institutional Relations
Institutional Relations